Senior Account Director (Maternity Cover)

T&Pm and client

In 2020 we successfully secured a place as a roster agency for global FMCG powerhouse Mars. We have subsequently successfully set-up digital marketing hubs around different product portfolios for Mars.

Content spans all channels and scope from digital video campaigns, vCRM ecosystems and programmes to website UX, design and build.

Our remit is wide and we will be building dedicated hubs across the world as we deepen the team throughout 2024.

It’s an exciting time for both the brand and the agency, a huge growth opportunity and ideal for candidates who want to build the account and approach together with the leaders of the business.

The role

Senior Account Director: Leads the day-to-day relationship with the client and gives clear, decisive and thoughtful direction on individual projects. Thinks beyond the day-to-day to next 6 months & can see and plan for longer term opportunities. Responsible for quality of output and efficiency of how account is run.

• Imagination. Is on the Ideas Team creating and shaping our work and/or in an evaluation capacity working closely with the Leadership team of the account to evaluate the ideas. Brings strategic insight to discussions and can refocus creative teams and clients with strong persuasion and negotiation skills.
• Ambition. To be seen by the client as a true partner in being able to solve their marketing challenges across multi-channels. To lead development of short term project briefs and highly involved in the longer term brand/marketing planning. To develop strong one to one relationships with both SBM and Marketing directors – able to hold their own with senior stakeholders internally and externally.
• Respect. Does not speak badly of the client or of others they work with. Manages team effectively and is active in career development of AD/SAM/AM/AE.
  Takes & debates brief directly with client and is seen as first port of call to resolve any issues on projects. Motivates and manages the broader team including creatives.
• Collaboration. Ensures resource is used efficiently at the right time and helps internal departments plan for what’s ahead effectively. Leads the agency relationship with other agency partners and is comfortable liaising with the client across Group channel opportunities. A positive force who can solve most problems themselves but also highly effective at managing upwards. Merchandises success within the agency. Will introduce other group companies when relevant.
  Can navigate through all the exciting innovation in the market to distil smart ideas of what the client could do beyond the day to day to make a different to their business. An integral part of the interagency group they meet with all agencies regularly and are a trusted member of the team. Every Account Director will have a cultural project and responsibility to help the Agency be a more cohesive, enjoyable place – where they lead by example.
• Finance/Admin. Set financial objective to achieve by BD. Will spot OOS opportunities and discuss and negotiate project fees with clients where appropriate. Responsible for ensuring that agreed scope and fee align and will work with BD to adjust where needed. IPA Commercial certificate and IPA LegRegs certificate are required.