Account Manager

At mFuse, we firmly believe in the power of creative ideas. And we believe all comms must be clearly accountable. It's why we created mFuse, the brand performance agency. We are a 4yr old creative agency, backed by WPP. At the end of 2023, we doubled in size, following a merger with our colleagues, based in Manchester, to accelerate growth. We are always looking for bright people to join us as we grow our ambitions further.

We are experienced specialists in creative, media, strategy, data and production, backed by GroupM. Our bespoke client teams work together to deliver big creative ideas that perform. We call it Performance Storytelling and our clients know the difference it makes. Data and insights are embedded into everything we do. Fast delivery comes as standard. And, if you need specific additional talent to solve a problem, we simply tap into our network to find the best and add them to the team. This role of Account Manager is key to our continued growth and success.

mFuse is a joint venture between independent creative agency The&Partnership Group and WPP, the world’s largest advertising group, drawing on the best of both worlds.

The way we behave - Honest, Energetic and Pioneering:

• Honest: we build trusted relationships through openness, focus & clarity
• Energetic: we meet people with warmth & positivity. We say ‘yes, and not ‘yes, but.’
• Pioneering: we drive forwards, looking for new technology, new ideas & new sources of growth. We are driven to look for the next innovation, to meet our clients’ challenges

We have been awarded the IPA CPD Gold accreditation in the UK for continuous professional development of our people for 3 years in a row. Showing our commitment to our culture of learning and our focus on the professional development of all at mFUSE, in order to become the most important place in their careers.

Our Diversity, Equity and Inclusion commitment:

We are committed to being a diverse, equitable and inclusive agency with the aim to build and retain teams that represent the communities we operate in. Our Global employee-run DEI group, The Collective, are pioneers in delivering and maintaining accountability of these commitments.

Further to this commitment to pioneering diversity and equality in our business, we welcome people of all backgrounds into our agency. We want our people to bring with them diverse attitudes, opinions and beliefs into a culture where they are treated with respect, can be comfortable being their authentic self and feel like they belong. We are therefore keen to encourage applications from people from all walks of life and we want you to be at your best throughout the recruitment process. Please reach out to us to discuss any specific adjustments, or how we can help you throughout the recruitment process.

What is the role?

Account Manager

Where is the role based?

We have a flexi-working policy and believe there is great benefits to a blended approach.

We believe that physical time together is critical to our shared success and to that end we have a great office in central London, 15 Rathbone Street, which we share with another agency, so we have access to this space Mondays & Wednesdays.

Who is the client?

The priority client operates in the Financial Services sector.

What does the team do?

Strategic, creative services and production.

What will be your responsibilities?

As Account Manager you will be the responsible for managing briefs on all customer comms projects for the client, from brief to delivery. You will be expected to take client briefs, synthesise the creative requirements and brief the relevant internal stakeholders, present & sell work to clients, and oversee all aspects of concept development, production & delivery. You will also be expected to build relationships with key client stakeholders – becoming a trusted and respected creative business partner over time. You will always be on the lookout for opportunities to deepen the client relationship through providing more services and support.

You will be expected to have a deep understanding of the client’s commercial objectives as they relate to marketing activity as well as a good handle on the marketing activities of key competitors.

The client is undergoing a digital transformation, combining the scale of a traditional high street bank with the digital products, tools & services of a neo-bank. As such you will be delivering digital first communications and be expected to have a good understanding of social and digital media strategies, formats, and innovation. For example, we currently use LinkedIn to attract SMEs, FB/IG to attract Current Account customers, and TikTok to educate and attract a new generation of potential customers looking to build their credit scores.

You will be expected to have a significant impact on the creative output of mFuse – we like people who challenge and have a point of view!

You will be the lynchpin within mFuse between our Creative Production team and will be expected to be able to bring together, brand strategy, media planning & delivery teams, and creative production team, speaking to them all daily and managing multiple projects. You will also work with 3rd parties where relevant, such as Hogarth – who help with large productions.

You will also be in control of account finances; ensuring POs are received on time, tracking jobs to ensure we stay on budget, we are invoicing per MSA, and that all 3rd party costs are estimated for and approved before any work starts.

Who are you?

You are pro-active and a self-starter. You have experience working in a client facing marketing or advertising role.

You have helped to deliver multi-channel campaigns, working with multiple partners and managing client stakeholders.

You want to have a tangible impact on the direction of the agency you are part of, not just be a small cog in a big machine.

You ascribe to the mantra; work hard, be nice!

How will success in this role be measured?

We have performance reviews and annual reviews process through CultureAmp.

We will set SMART objectives each quarter which will be reviewed by your line manager and Account Director. These targets will include client satisfaction scores and training and Learning programmes.