Programmatic Account Manager, 3month FTC

The Role

The Programmatic Account Manager brings clarity and insight to non-linear journeys through best in class Programmatic activation. There’s a natural desire to scale programmatic campaigns to a level of sophistication that delivers on both reach and CPA targets.

The Programmatic Account Manager will be responsible for all digital buying and activation within DSPs, within direct line management into the client Account Director as they work closely to create innovative solutions to answer client challenges. With the opportunity to grow digital investment and optimise channel mix, the role requires the ability to be forward thinking and deliver award-winning digital activity to help us improve performance and grow digital spend.

The Programmatic Account Manager is responsible for managing a portfolio of RTB activity across both internal trade desks and external DSP partners. In addition to programmatic responsibilities, you will be expected to support your team in the strategic development of display solutions through recommending innovative programmatic solutions, such as new programmatic opportunities, new PMPs and formats. You will also liaise with senior stakeholders internally and technology providers, ensuring that all parties operate efficiently and integrate with one another.

As part of this role the Programmatic Account Manager will work with alongside our strategy team and utilise proprietary audience planning tools to look for actionable audience insights that can inform future creative and business decisions.

Responsibilities of Programmatic Account Manager:

  • Management of all client-specific RTB activity
  • Manage and co-ordinate team of direct reports to deliver multiple projects
  • Ownership and production of programmatic implementation decisions on plan
  • Recommendation of data and tech partners and outline the implementation strategy and activation tactics
  • Media forecasting, planning, booking, and reconciling of digital campaigns
  • Trafficking & implementation of campaigns
  • Lead campaign reporting, analytics & recommendations – CPA, CPM or CPC metrics, monitoring KPI targets against actuals
  • Develop and maintain strong working relationships with technology partners and seek first-to-market opportunities across the competitive landscape

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