Decubal: For what you love

We were presented with the challenge of capturing the essence of Nordic living and translating it into a compelling, relatable message for women who lead active, natural lifestyles.

Our challenge was to craft a campaign that not only showcased the benefits of the product but also resonated emotionally with the target audience by reflecting their values of simplicity, nature, and care.

To tackle this challenge, we focused on telling the story of a woman who embodies the Nordic way of life—someone who enjoys the simplicity of daily routines, values the power of nature, and prioritises self-care. Our team developed a visual story that highlighted the brand's promise of hydration and protection while staying true to the Nordic ethos. We gave the campaign a fresh, Nordic look & feel that emphasised natural beauty, an active lifestyle, and an inherent care for the environment.

The Decubal facial series ad campaign was a success, connecting deeply with the target audience and elevating the brand’s presence in the market. By tapping into the Nordic lifestyle and emphasizing nature, simplicity, and self-care, the ad resonated emotionally with viewers and strengthened Decubal’s position as a trusted skincare brand in the Nordics.