Toyota: We Hybrid

We created an integrated campaign which combined data-driven insights, a holistic strategy, online and offline channels, engaging content, influencer marketing, and robust CRM for a cohesive and impactful brand presence.

To launch and generate awareness for Toyota’s innovative new service for hybrid car maintenance with a discounting system based on miles driven on electric; creating an empathic element to be able to easily open the access door to the “novelty“.

Through data we identified humour would be a key element to get a positive and sustainable message across.

Audience overlap guided the choice of our Talent Maccio Capatonda & Bebe Vio, which allowed for deeper audience penetration as well as the flexibility to repurpose our campaign to further our reach.

This campaign successfully demonstrated how Toyota can leverage a data-driven, integrated approach to launch new services, engage audiences with humor, and drive impactful results in brand awareness and customer engagement.