Toyota: We Hybrid

Project_Objective

Toyota wanted to launch and promote its innovative hybrid car maintenance service.

We created an integrated campaign which combined data-driven insights, a holistic strategy, online and offline channels, engaging content, influencer marketing, and robust CRM for a cohesive and impactful brand presence.

Challenge_

To launch and generate awareness for Toyota’s innovative new service for hybrid car maintenance with a discounting system based on miles driven on electric; creating an empathic element to be able to easily open the access door to the “novelty“.

Image of Maccio Capatonda comedian and Client of Toyota for 8 years with Bebe Vio in a lab coat playing a scientist

Maccio Capatonda and Bebe Vio

SOLUTION_

Through data we identified humour would be a key element to get a positive and sustainable message across.

Audience overlap guided the choice of our Talent Maccio Capatonda & Bebe Vio, which allowed for deeper audience penetration as well as the flexibility to repurpose our campaign to further our reach.

Man Yelling at Pedestrian from Car
Old Lady looking back at driver

results_

This campaign successfully demonstrated how Toyota can leverage a data-driven, integrated approach to launch new services, engage audiences with humor, and drive impactful results in brand awareness and customer engagement.

Awareness_

Knowledge_

Influence_