Dolmio: When's Your Dolmio Day?

After a decade off-screen, we've brought Britain’s beloved pasta family back!

We gave Dolmio’s iconic puppets a modern day comeback — making “When’s your Dolmio Day?” a catchphrase in culture again.

From eye-catching OOH and 8-foot puppets roaming London, to paparazzi snaps turned into meme-able content, a TVC crafted from real-life motion capture, social, in store and a 3D billboard of Papa holding a massive steaming pot of Bolognese — we made their return impossible to ignore