Capabilities_
- &Creative,
- &Accelerate
Five Guys: Punching Above Their Weight With Loaded Fries
Fly Posters
Insight
Five Guys were seeing a slump in growth for the first time in their history as a business. They came to us looking for ways to launch a new product, with limited budget - targeted at a younger Gen Z audience. They had never previously worked with a creative advertising agency.
Idea
To launch “Loaded Fries”, we decided to play on the almost infinite toppings combinations available by dramatising that these weren't just loaded fries, they were overloaded fries.
Implementation
The campaign launched across OOH, social, influencer and PR and immediately began to create noise organically on socials without an unlimited budget available.
We even saw Five Guys have their strongest week of sales since 2022, following the launch of “Overloaded Fries”.
Sales
worth of fries sold in the first few weeks. Their strongest week of sales since 2022
YoY
up in sales
Social Views
for the campaign
