Toyota Yaris: Ready For What's Next

This campaign follows Alice on an unexpected adventure through Wonderland, made possible in her capable new Yaris Cross. Alice spots a mysterious girl, our White Rabbit character, and makes the quick decision to follow her. The pursuit leads Alice from the mundane city into extraordinary environments, where she encounters characters like the Mad Hatter, the Cheshire Cat, and the Queen of Hearts. Behind the wheel of the new Yaris Cross, Alice feels like she can go anywhere and discover anything. Not only is Alice in Wonderland the ultimate story of following your curiosity, but it’s also a story that resonates with people of all generations, across Europe and beyond.

To showcase the beautiful bronze new Yaris Cross, we needed to bring Wonderland together in a way that felt unique to the brand. From production design to wardrobe, each detail was considered to ensure an extraordinarily engaging visual feast.

Toyota’s take on what Wonderland looks like serves as a stunning backdrop for the new Yaris Cross’ adventures.

The campaign ran across multiple channels, including 60-, 30- and 20-second films, out-of-home, press, radio, and bespoke social executions created by the team at Hojkant. And most importantly, the campaign includes a suite of stunning stills and digital assets that bring Wonderland to Toyota Dealerships across Europe.