Tretti: Fråga Tretti först
Project_Objective
Tretti, an online retailer specializing in white goods, aimed to regain market share and increase brand awareness amidst growing competition. The primary objective was to reinforce Tretti’s unique selling proposition—outstanding online customer service—while positioning the brand as the go-to expert for consumers in the white goods market.
Insight
Buying home appliances online shouldn’t feel like solving a riddle — but it often does.
Beyond price tags and product photos lies a jungle of technical details: dimensions, electrical phases, water connections, drainage, door hinges, energy ratings — and if one thing doesn’t match, the entire purchase can go wrong. That’s why many still rely on physical stores for personal advice and reassurance.
For Tretti, an online-only player, this created a massive challenge. In a market dominated by giants like Power and Elgiganten, how could Tretti earn the same level of trust — and convince customers they’d get the expert guidance they need without ever stepping into a store?
To succeed, Tretti couldn’t compete on price alone. They needed to prove they weren’t just selling appliances — they were delivering confidence, knowledge, and complete solutions.
Challenge_
How do you make an online retailer feel as trustworthy as a face-to-face expert?
How do you cut through a sea of price tags with a message about peace of mind?
Tretti needed a new kind of communication — one that replaced product talk with problem-solving, and turned complexity into clarity.
Solution_
Enter “Ask Tretti First” — a campaign built on one simple truth: When things get complicated, you turn to someone you trust.
We transformed Tretti’s role from a retailer into a reliable expert. Using real customer questions as inspiration, we created a series of humorous, relatable stories showing that no question is too small — or too technical — for Tretti to handle.
Every message reinforced the same idea: before you decide, Ask Tretti First.
Visually, the campaign stood out boldly in Tretti’s iconic pink. The bright pink box and the instantly recognizable hand holding the pink phone became powerful symbols of Tretti’s expertise and friendliness — a beacon of reassurance in a category that often feels cold and mechanical.
The tone was confident, playful, and human — everything the category wasn’t.
Results_
The strategy paid off — big time.
In the last two years, Tretti’s online market share in home appliances surged +58.6%, rising from 3.79% (July 2022) to 6.01% (July 2025).
Sales grew 87% during a period when the overall market shrank by 15% — a market-adjusted growth of 120%.
Customer trust followed the same upward curve:
- Prisjakt ratings up from 3.6 to 4.5
- Trustpilot climbed from 3.9 to 4.3
Tretti now ranks higher than several of its largest competitors — with a smaller media budget.
The campaign didn’t just boost numbers — it changed behavior.
When consumers started asking Tretti first, they started choosing Tretti first.