Tretti: Fråga Tretti först
Project_Objective
Tretti, an online retailer specializing in white goods, aimed to regain market share and increase brand awareness amidst growing competition. The primary objective was to reinforce Tretti’s unique selling proposition—outstanding online customer service—while positioning the brand as the go-to expert for consumers in the white goods market.
The goal was to drive consumer engagement, reinforce Tretti’s expertise, and encourage shoppers to "ask Tretti first" when making appliance purchases.
Challenge_
When Tretti started selling white goods online, they were pioneers. But as larger competitors caught on, Tretti started to lose market shares and consumer knowledge dropped. Today, they face competition from many prominent actors, with a significantly higher share of voice and physical stores in addition to online stores. We had to distinguish Tretti in an extremeley competitive market.
Solution_
Buying white goods is more complicated than people realise. You need to know the correct measurements, power output, which features and functions suit your lifestyle and much more. That's where Tretti comes in. They have the knowledge to guide you to the right appliance. So, the first thing you should do when buying white goods is to consult the professionals—you should ask Tretti first.
What makes Tretti unique though, is their outstanding online customer service. Recognizing that Tretti has a relatively small share of voice, we crafted a clear and direct message – 'Fråga Tretti först' (Ask Tretti first). But we didn't stop there. We wanted to ensure this message resonated and stuck with our audience. So, we wrote a catchy song and made a compelling film where we repeated the main message, 'Fråga Tretti först', in various situations that might arise when purchasing new white goods. This line, 'Fråga Tretti först', has now become Tretti's memorable tagline.
