Kinto: AS Roma Bologna
Project_Objective
Kinto tasked us with creating a campaign that would enhance brand visibility. Tapping into the intense football rivalry and passion surrounding the game, the campaign sought to bring KINTO’s brand to life in a way that felt authentic, relevant, and thrilling for the audience.
By partnering with AS Roma and Bologna FC during their Serie A match. We captured the attention of football fans and automotive enthusiasts alike, showcasing KINTO’s mobility solutions in a real-world, exciting context.
Challenge_
To make a lasting impact, KINTO needed a way to engage fans in a highly creative and interactive format. The challenge was to create a captivating story around the match while leveraging KINTO's mobility solutions.
SOLUTION_
The concept was simple: a race to the stadium between two football legends, a pair of die-hard fans (one from Roma and one from Bologna), and a renowned TV presenter, all using various KINTO mobility products.
The 400 km journey from Bologna to Rome required the ambassadors to use various forms of transportation to reach the stadium on time. The challenge wasn’t just about getting there, but capturing the entire thrilling journey in real-time on social media, keeping fans engaged and fueling excitement with every twist and turn.
RESULTS_
This campaign effectively showcased how KINTO can use an innovative, storytelling-driven approach to engage audiences, highlight the versatility of its mobility solutions, and drive significant increases in brand visibility and fan interaction.
REACH_
Earned Media
IMPRESSIONS_
generated by the campaign
VIEWS_
VIdeo plays