Life Savers: Up the Wow
Project_Objective
Life Savers is launching its first North America ad campaign in more than a decade.
Focused on the brand’s Life Savers Gummies, the “Up the Wow” campaign is designed to re-introduce the brand with a younger, more playful tone-of-voice. And to increase awareness of, and enthusiasm for, Life Savers with younger audiences.
Challenge_
Solution_
The animating ethos of the campaign is to show how Life Savers Gummies make everyday moments more full of life, upping the wow and bringing a dose of colorful joy to our daily routines. We were inspired by TikTok fan videos that highlighted the passion people have for LFS Gummies and the many ways they are having fun with the gummies in their daily lives. The social-first campaign ran across Meta, TikTok, Snapchat and programmatic OLV.
